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Room Tone

Charity Commercial

Directed by Joseph Morel

DIRECTED BY
JOSEPH MOREL

EXEC PRODUCER
FREDDIE HILL

CO PRODUCER
LUKE JACOBS

CINEMATOGRAPHER
GLEB FILATOV

EDIT POST HOUSE
FINAL CUT UK

FINISHING POST HOUSE
CREATIVE OUTPOST

A second campaign for the Film and TV Charity, and this time a hard hitting reality check that will resonate with seasoned industry professionals. What is the true cost of overwork and unsocialble hours? 

The Film and TV Charity is working to change that and create a better industry for us all. 

Following the success of the last campaign, the charity approached us to produce a second awareness film, tapping into a different demographic within the industry. Shot over three days, with the help and support of some of the UKs leading industry partners, this project took shape in record time. 

Going behind the scenes...

Bringing this project to life meant navigating some ambitious production challenges. Shot over three days across multiple demanding locations, the campaign required a high-performance crew, seamless logistics and precise coordination in spaces not always built for filming. The visual realism depended on tight collaboration across departments.

The film is built using multiple intricate sequences which are bolted together to give the sense of journey and a passing of time.  This layered approach amplified the creative possibilities. The end result is a technically sophisticated, creatively ambitious production completed under real-world constraints, and one that commands impact, attention and resonance.

ON SET AT CINEWORLD 02

BEHIND THE SCENES

CAMPAIGN
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