Expert Guide to Make a How To Video in 2025

In 2025, how-to videos are the most powerful tool for learning, marketing, and engagement online. With over 96% of people now watching explainer or how-to videos to learn about products or services, the demand for clear, engaging video content is at an all-time high.

New technology and rising audience expectations mean it's no longer enough to just press record. If you want to make a how to video that truly stands out, you need an expert approach from the very start.

Ready to level up your skills? Follow our step-by-step guide covering planning, scripting, production, editing, optimisation, and distribution for 2025.

Why How-To Videos Matter in 2025

In 2025, video has become the heartbeat of online engagement. If you want to make a how to video that actually gets seen, you need to understand why video content is exploding and how you can ride this wave. Ready to get ahead? Let’s dive in.

The Surge in Video Consumption

Did you know that 85% of consumers want more video from brands? Platforms like YouTube, TikTok, and Instagram are now the top destinations for learning and entertainment. Short-form and micro videos have raised the bar, making viewers expect quick, visually rich answers.

People love learning at their own pace, and video makes complex topics simple. Visual learning is now preferred over text, and brands are using this to build trust and loyalty. For example, companies launch new products or deliver customer support with engaging how-to videos.

Accessibility is also crucial. Subtitles, translations, and inclusive designs make it possible for anyone, anywhere, to learn. For more on why video is dominating, check the latest Video Marketing Statistics 2025.

So, if you want to make a how to video that stands out, focusing on audience needs and accessibility is essential.

Key Trends Shaping How-To Video Creation

The way you make a how to video is evolving fast. AI tools now help with scripting, editing, and even generating visuals. This means you can produce pro-quality videos faster and smarter.

Mobile-first and vertical formats are a must for TikTok and Instagram Reels. Interactivity, such as clickable elements and polls, keeps viewers hooked. Accessibility matters more than ever, so always include captions and clear visuals.

Data-driven optimisation lets you see what works and improve each new video. Most importantly, audiences crave authenticity and relatable stories, not just polished ads. When you make a how to video in 2025, blending helpful info with real human connection is your recipe for success.

Step 1: Planning Your How-To Video

Starting strong is the secret to success when you make a how to video. Planning is where your creativity meets strategy, so let’s roll up our sleeves and set the foundation for a standout tutorial. Ready to get started? Hit the ground running with our step-by-step planning guide below.

Defining Your Audience and Goals

Before you make a how to video, ask yourself: Who are you speaking to? Nail down your viewers’ age, interests, and skill level. Are they beginners or seasoned pros? Understanding their pain points ensures your content is useful, not generic.

Set clear objectives for your video. Are you teaching a new skill, onboarding team members, or boosting product awareness? Define what success looks like, whether it’s higher engagement, more sign-ups, or fewer support queries.

Don’t forget to check out the competition. Study top-performing videos in your field. What are they doing right? Where do gaps exist? For more practical advice, explore these video content production tips to sharpen your approach.

• Identify your audience’s demographics and needs.

• Set measurable goals for your video.

• Research competitors for inspiration and gaps.

Choosing the Right Video Format for 2025

Choosing the best style when you make a how to video can make all the difference. Will you go for a quick explainer, a detailed tutorial, or a snappy micro-video? Match your format to both your message and your audience’s habits.

Popular Video Formats Table

Format	Best For	Platform Suitability
Explainer	Overviews, marketing	YouTube, LinkedIn
Tutorial	Step-by-step guides	YouTube, Instagram Reels
Screen Record	Software demos	YouTube, LinkedIn
Micro-Video	Quick tips	TikTok, Instagram Reels
Live Demo	Real-time learning	YouTube Live, IG Live

Consider platform requirements. YouTube is perfect for in-depth content, while TikTok and Instagram love vertical, bite-sized videos. Micro-videos under one minute are rising stars, but sometimes a five-minute walkthrough is just what people need.

Try adding interactive elements like polls or clickable chapters. Emerging trends include vertical video, crystal-clear 4K visuals, and even AI-generated graphics. The right format helps your how-to video shine in 2025.

Creating a Video Outline and Storyboard

A clear plan is your best friend when you make a how to video. Break your topic into simple, logical steps. Storyboarding helps you see the flow before you film, so you don’t miss a beat.

Start with a basic storyboard template. Sketch out each scene, noting key visuals, on-screen text, and graphics. Even stick figures work! Don’t forget to plan visual aids and graphics that keep viewers engaged.

• List your main steps and sub-steps.

• Add notes for graphics, animations, or callouts.

• Set a timeline for scripting, filming, and editing.

A checklist and timeline keep your production on track and stress-free. Careful planning now means fewer headaches later, and your viewers will thank you with their attention!

Step 2: Scripting and Pre-Production

Ready to make a how to video that stands out? Pre-production is where your project takes shape and sets the tone for everything that follows. This stage is all about scripting, prepping your kit, and crafting a filming setup that brings your vision to life.

Writing a Clear, Engaging Script

A strong script is the backbone when you make a how to video. Start with a brief introduction, then break down the steps logically, using clear language and short sentences. Always include a summary and a call to action near the end—think of it as your video’s handshake.

Try this simple structure:

Section	Purpose
Introduction	Hook and overview
Steps	Clear, ordered actions
Summary	Recap and key tips
Call to Action	Guide next steps

Add storytelling elements to keep things relatable. For example, “Let’s say you’re assembling a flat-pack desk. First, lay out all your parts. Next, attach the legs using the labelled screws.” See how it flows? For more guidance on this process, check out the Pre-production and post-production essentials guide.

Gathering Tools, Equipment, and Talent

To make a how to video with professional polish, gather your essentials early. You do not need a Hollywood budget. A modern smartphone, a clip-on microphone, and a ring light can work wonders. For extra sparkle, consider tools like AI video editors or online teleprompters.

Here is a quick comparison:

Equipment	Budget Option	Pro Option
Camera	Smartphone	DSLR/Mirrorless
Microphone	Clip-on mic	Shotgun mic
Lighting	Ring light	Softbox setup

Pick a presenter or voiceover talent who sounds natural and clear. Authenticity wins over perfection every time. Prepare your graphics and overlays in advance so you can drop them in smoothly during editing.

Setting Up Your Filming Environment

A quiet, well-lit space is essential when you make a how to video. Choose a background that is tidy and not distracting. If you are filming at home, a plain wall or a neat desk works well.

Here are some quick wins:

• Use natural light from a window, or add a lamp if needed.

• Test your angles and reduce clutter in the frame.

• Add high-contrast, readable text for accessibility.

Before you start, snap a photo of your setup. After tweaking your lighting and background, take another. You will see the difference good pre-production makes. Remember, accessible videos reach more people, so add captions and check your visuals for contrast.

Step 3: Filming and Producing Your How-To Video

Ready to roll cameras and bring your how-to content to life? This is the stage where your preparation pays off and your expertise shines. Whether you are filming with a smartphone or a professional camera, the right approach will help you make a how to video that stands out.

Before we dive in, here’s a quick tip: prioritise video quality, and do not forget to have fun with the process! If you are looking for a boost in production, try experimenting with creative angles or playful props to keep viewers smiling.

Recording High-Quality Video and Audio

Great how-to videos begin with clear visuals and crisp sound. To make a how to video that viewers trust, focus on these essentials:

• Use a tripod and stabilise your camera for steady shots.

• Position lights to avoid shadows and keep your subject well-lit.

• Choose a quiet space and use an external microphone for clean audio.

Frame your subject so viewers can easily follow your actions. If you are demonstrating a process, get close-ups of key steps. Always test your setup before recording, and do a short test clip to check video and sound.

Compare your footage side by side: good lighting and audio can make or break your how-to video. Small tweaks, like moving a lamp or closing a window, can make a big difference.

Screen Recording and Demonstrations

If your tutorial involves software or apps, screen recording is essential. To make a how to video that guides your audience step by step, use reliable screen capture tools available on your device or invest in specialist software.

• Record your screen in high resolution for sharp visuals.

• Use a script or outline to ensure your narration is clear and concise.

• Pause between actions to give viewers time to absorb each step.

For interactive or complex tutorials, consider AI Tools for Video Editing 2025 to automate highlights, generate captions, or add smart transitions. These tools can save time and boost production quality, making your content even more engaging.

Mix live demos with on-screen instructions to keep the pace lively. Remember, every click or action should be visible and easy to follow.

Incorporating Visual Aids and On-Screen Text

Visual aids transform good videos into great ones. When you make a how to video, use branded graphics, overlays, and on-screen text to clarify each step and reinforce your message.

• Add callouts or highlights to draw attention to important details.

• Use accessible fonts and high-contrast colours for readability.

• Insert chapter markers or clickable elements for easy navigation.

Plan your visual aids during storyboarding. Simple graphics or animated arrows can make complex instructions much clearer. Always check that your text is large enough to read on mobile devices, and test your video with captions enabled to ensure accessibility.

A polished, professional look not only helps viewers learn, but also builds trust in your brand. Keep experimenting with new styles and visual tools to stay ahead in 2025.

Step 4: Editing and Enhancing Your Video

Making your video shine in 2025 means more than just trimming clips. The right editing transforms a basic recording into a polished, effective resource. Let’s explore how to make a how to video stand out with smart editing, accessibility, and platform optimisation.

Essential Editing Techniques for 2025

To make a how to video that captivates, focus on clarity and pacing. Cut out any fluff, ensuring each step is concise and engaging. Use smooth transitions to guide viewers, and add background music or subtle sound effects for a professional feel.

Leverage AI-powered editing tools for auto-captioning, noise reduction, and colour enhancements. These features save time and boost quality. For example, run a before-and-after test: notice how cleaner audio and sharp visuals lift viewer retention.

Remember, visuals are just as important as words. Overlay helpful graphics or animated callouts to highlight key actions. This keeps instructions clear and viewers focused.

Accessibility and Inclusivity

Every viewer should be able to enjoy and learn from your content. When you make a how to video, always include accurate captions and subtitles. This supports those with hearing impairments and viewers watching without sound.

Ensure your video is compatible with screen readers and displays well on mobiles. Use inclusive language and avoid jargon. Choose high-contrast colours and readable fonts for on-screen text.

Accessibility is not just a legal requirement, it’s a mark of respect for your audience. Prioritising inclusivity means your message reaches more people, building trust and loyalty.

Optimising for Different Platforms

Once you make a how to video, tailor it for each platform. Export versions in 16:9 for YouTube, 9:16 for TikTok and Instagram, and 1:1 for Facebook or LinkedIn. Customise your thumbnails, titles, and descriptions for each site’s audience and search habits.

For more tips, check out the YouTube video production guide for platform-specific strategies. Use platform analytics to compare engagement rates and refine your approach. Testing different formats, thumbnails, and calls to action helps you find what resonates best.

Optimisation ensures your hard work gets the attention it deserves, wherever your audience is watching.

Step 5: Publishing, Promoting, and Analysing Your How-To Video

Ready to share your masterpiece? Let’s make your how to video shine online. Before you hit upload, check out our quick action checklist below for a smooth launch.

Start Your Video Journey Now

Uploading and Publishing Best Practices

When you make a how to video, choosing the right platform is key. YouTube is ideal for long-form tutorials, while TikTok and Instagram Reels are perfect for bite-sized tips. LinkedIn works well for professional training or onboarding content.

Before publishing, prepare:

• Eye-catching thumbnails

• SEO-friendly titles and descriptions

• Chapters or timestamps for easy navigation

Schedule your video release for peak times based on analytics. Organise content into playlists or series to boost watch time and discoverability. Always preview your video on mobile to check formatting and accessibility. A polished, accessible upload builds your brand’s credibility and helps viewers find value quickly.

Promoting Your Video for Maximum Impact

Promotion is where your how to video gets seen by the right crowd. Share it across your brand’s social channels, embed it in newsletters, and team up with partners for extra reach. To really make a how to video stand out, repurpose clips into micro-videos or GIFs for different platforms.

Boost engagement by responding to comments, asking questions, and running Q&A sessions. For expert advice on tailoring videos to each platform, explore Social video production strategies. The more you interact, the more your audience will return for future content.

Measuring Success and Iterating

After you make a how to video, it’s time to measure the impact. Track metrics like views, watch time, engagement rates, and conversions. Use built-in analytics tools to see what’s working and spot areas for improvement.

A/B test thumbnails, titles, and calls to action to fine-tune your approach. Learn from each upload and adapt your strategy for even better results. For the latest video marketing trends and insights, check out Video Marketing Insights 2025. Continuous optimisation means your next how to video will perform even better. Now that you’re ready to make your how to video stand out in 2025 you might have a few questions or just want to chat about the wild world of video (we love talking shop ) If you’re curious how Graded Films can bring your ideas to life or want to see how our expert team can guide you from strategy to screen let’s connect We’re here to help you craft videos that not only look amazing but also get results Book a free discovery call and let’s start your next creative adventure together Book A Discovery Call