5.2
MILLION PLAYS
7210%
INCREASE IN BRAND ENGAGEMENT
ONE
VERY HAPPY CLIENT
We partnered with the Film and TV Charity to produce their flagship campaign video, designed to connect with industry professionals who may not have come across the charity before, and raise awareness of their vital support services.
In co-production with Neon Picturehouse, Graded provide support across creative development, pre-production, shoot and post, securing deals to work with some of the UKs leading service providers in the film and video space to help deliver the project to record success.
The campaign achieved monumental engagement across channels, outperforming everyones estimation for how far and wide the message would reach. By blending powerful storytelling with a polished visual style, the video helped the charity expand its reach and reinforce its position as an essential resource for those working in film and television.
Bringing this concept to life meant navigating some ambitious production hurdles. Creating a believable and realistic film called for soem careful coordination. 20+ extras (all pretending to be film crew) needed job roles, and specialist equipment according to their department, 11 key cast to guide the action throughout the studio, and an abundance of extra equipment, not only to use to make the campaign, but also to dress the scene itself.
With only one day to shoot, time management was key. The film was designed as a seamless one-take, leaving no room for error. Every movement — from camera choreography to performance timing — had to align perfectly.
This approach brought its own challenges, but also gave the final piece a dynamic energy and sense of immersion that wouldn’t have been possible otherwise. The result was a bold, technically complex production executed under tight constraints, and one that paid off in both impact and audience response.
