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Classic x Keaton Rich

Music Video


As we closed up the doors and turned down the lights in a dark and moody void of a bank holiday car garage, we started making something fun. This is Keaton Rich's latest music video Classic, featuring JYellowL and of course the producers Evil Genius.

The Process

Keaton is a big ideas man, and after a really exciting meeting discussing 5 different tracks and some wild concepts, we settled on classic that would take place in a typical mechanics car garage as the boys work on a real classic, dreaming of fame and fortune, they land in performance world with blinders and the band to accompany them. 

We actually made a detailed article about how we made this music video which you can check out here:

We knew we'd enjoy this project. Working with Keaton and bouncing ideas back and forth feels like the dream job. And getting to put those ideas into practice is even better. 

Want to find out more about our process at Graded?


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